Real estate has always been about location, connections, and timing—but today, it’s also about innovation. My name is Sahir Gogari, Senior Lead Generation Specialist at Real Estate Masters, and I have years of experience in the UAE market helping agencies and investors connect.
I’m proud to say that I am the creator of the UAE’s first AI Real Estate Agent, “LAILA”.
Laila isn’t just software. She is a 24/7 digital ambassador, makes leads, and proactively interacts with clients all over the world, makes appointments, and even demonstrates the Dubai lifestyle better than any human agent can.
By her side, real estate agencies can finally have someone scalable and on at all times, who brings together the skills of a salesperson, the aesthetic brilliance of a marketer, as well as the talent of a lifestyle influencer. Let’s dive into her capabilities and how she’s transforming real estate agencies, drawing from my hands-on experience at Real Estate Masters.
Why I Created Laila
Employed at Real Estate Masters, I detected a gap: the human team failed to service the potential clients promptly enough, and also could not expand its content and communication on an international level. Laila is now an AI Real Estate Agent in Real Estate Masters.
That is where AI Real Estate is implemented. My idea was to make it an AI-based follower that not only finds leads but also helps them develop, study, and coach them until they are fit to activate human agents. That vision became Laila.
Capabilities of LAILA That Change the Game
Lead Generation & Marketing
Laila acts as the perfect marketing engine for real estate agencies:
- Social Media Growth Engine: She creates and posts endless real estate and lifestyle content across Instagram, TikTok, YouTube Shorts, and LinkedIn.
- Targeted Ad Campaigns: Laila runs Meta and Google Ads, captures leads, and channels them directly into agency funnels.
- Property Branding: For off-plan launches, she becomes the “digital face” that makes projects trendy and desirable.
- Market Reports: She automatically generates neighborhood guides, price comparisons, and property trend updates.
- Influencer Collaborations: Laila even appears in co-branded content with luxury lifestyle brands, from coffee shops to car rentals.
Sales & Client Engagement
This is where most agencies struggle and where Laila shines:
- Instant Response Agent: Replies instantly on WhatsApp, SMS, email, web chat, and Instagram DMs.
- Local Caller ID Calls: Uses local numbers (UK, Saudi, India, etc.) so international clients are more likely to answer.
- AI Appointment Setter: Books property tours and meetings directly in agents’ calendars.
- Follow-Up Automation: Sends repeated reminders until contact is made, ensuring no lead is left behind.
- Multi-Language Capabilities: Engages clients in Arabic, English, Urdu, Hindi, Russian, and Chinese.
- Buyer Qualification: Asks for budget, area preferences, and financing status before passing leads to human agents.
- Virtual Closer: Explains property benefits naturally before the agent takes over.
Property Presentation & Education
Buying a property isn’t just about walls and floors; it’s about lifestyle and returns. Laila covers it all:
- Virtual Property Tours: Hosts video walkthroughs of villas, apartments, and communities.
- Property Explainer Reels: Break down ROI, payment plans, and developer details in short, engaging clips.
- Community Lifestyle Guides: Highlights nearby schools, malls, cafes, and transport.
- Investment Education: Simplifies mortgage tips, rental yields, and off-plan vs ready comparisons.
- Comparison Assistant: Helps clients weigh options like Downtown vs Marina, or apartment vs townhouse.
Operations & Support
Efficiency is everything in real estate, and Laila is built to handle the backend too:
- CRM Integration: Updates lead status and follow-ups directly into agency systems.
- Analytics Dashboard: Reports on which ads, campaigns, and content are performing best.
- Team Training: Produces explainer content for onboarding new agents.
- Document Assistance: Pre-fills NDAs, tenancy agreements, and forms for faster processing.
- 24/7 Coverage: Always online, always engaging.
The Future of AI in Real Estate
Laila is just the beginning. My vision for AI Real Estate includes:
- Digital Open Houses hosted live on Instagram or Zoom for international buyers.
- Metaverse property tours where clients can explore homes in VR.
- AI Concierge services that recommend mortgage advisors, movers, and even furniture stores.
- Personalized AI agents for every agency, each with a unique look, voice, and style.
- Predictive sales AI that matches the right property to the right client using data.
- Negotiation support, helping clients understand offers and contracts in simple terms.
This is not only about property, but also about reinventing how individuals will feel when acquiring property in the UAE and other places.
Blending Lifestyle with Real Estate
One of the most exciting things about Laila is how she combines Dubai’s iconic lifestyle with real estate marketing. Imagine the reels of sipping coffee with the Burj Khalifa in the background, luxury boats sailing the Marina, or desert adventures, all smoothly integrated into property content.
She isn’t just a salesperson. She is an online brand promoter who creates trust by serving as a fashion coach and recommendation manager. This combination makes real estate accommodating, conversational, and entertaining to clients.
Why Agencies Should Care
To real estate agencies, Laila is not only a novelty, but she is a game-changer. She minimizes costs on manpower, goes through the initial phase of contacting the clients, manages to make appointments directly, and makes sure that the first step does not slip through the cracks.
She provides regular follow-ups, focuses more on closing the deal, and previews artificially by applying local caller ID. In essence, she is a multi-tasking AI employee-influencer, marketer, sales support, and educator in one.
My Vision Moving Forward
At Real Estate Masters, I would endeavor to take the limits of what can be achieved in real estate in the UAE. I have demonstrated, together with Laila, the ability of AI to change the lead generation process, the interactions with clients, and the promotion of properties.
This is only the beginning. AI-based webinars, virtual expo, and even wholly conversational Metaverse-based agents will come in the future. I believe every agency will one day have its own version of Laila, customized to their brand and audience.
Final Thoughts
The UAE real estate market was new to me, and I hoped to make an impact when I was new there. But today, as Sahir Gogari, I can proudly declare that I have brought about a revolution by designing Laila, the first AI Real Estate Agent in the UAE.
She is not even technology; she is the future of real estate. And we are playing at the front of that future at Real Estate Masters.